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Stories, portraits and practical advice from MEN.
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How to Rolls-Royce
Our journalist takes the wheel of the first all-electric Rolls-Royce, the Spectre.
Waiting for Aurora
A photographer braves the Norwegian cold until the northern lights finally set the sky dancing.
The Whisky Wizard
Whisky runs through his veins: Bill Lumsden wants to democratise the noble spirit.
Adventure in a Natural Paradise
Costa Rica brims with natural wonders — our writer shares his personal highlights.
The Perfect Glass
The choice of wine glasses has never been greater: mouth-blown or machine-made — the big test.
Life at Full Throttle
At 21, Ronnie Kessel took over the Ferrari and Bentley dealership — and has been at full throttle ever since.
Watches with a History
Behind every gear ticks a story: vintage watches that tell far more than the time.
Snow Down at the Summit
Nicolas Hojac and his hunt for speed records in the Alps — in the footsteps of his mentor Ueli Steck.
Meet Ferdinand
A refined Porsche 911/964 in the style of the legendary Carrera RS 2.7 — with a signature of its own.
Boris Blank
Yello’s sound inventor on his third solo album — and why noises fascinate him more than notes.
The World’s Best Speakers
Speakers from Horgen-based Piega are making the world sit up and listen — quite literally.
A Man’s Best Friend
The grand gesture of luxury and sparkle: the diamond, the world’s hardest proof of love.
The Insider
Swiss goalkeepers rank among the world’s best — shaped by one man: Patrick Foletti.
The Art of the Skewer
Forget pots and pans: a skewer is all you need! Three recipes for the oven.
Mountaineer & Philosopher
A simple story about a mountaineer — until a philosopher gets into the car at Zurich airport.
The Tin-Box Manufactory
Near Cologne, Ole Koch builds “tin boxes” in the style of the Roaring Twenties — every car a one-off.
Alto Piemonte
A renaissance at the foot of Monte Rosa: the long-forgotten wines of northern Piedmont.
Chicano Harley
A Swiss Harley fan fulfils a dream: his own bike in Californian Chicano style.
Always in Motion
SEVEN on drive, aesthetics and why he now sings in German — a conversation with an exceptional musician.
The Kitchen Island as Meeting Point
The kitchen island is the social hotspot of the modern home — Zurich firm Orea turns it into a modular workbench, with Andreas Caminada as ambassador.
When the Watch Meets the Sports Car
Watches and sports cars belong together: TAG Heuer and Porsche celebrate their partnership with the Carrera Porsche Chronograph.
100% Made in Italy
The home-office look is dead: with the label KA/NOA, Bruno Grande brings back timeless elegance, made in Italy.
Rubirosa — the Man
Diplomat, playboy, racing driver and model for James Bond: Porfirio Rubirosa lived fast — and died the same way.
Rubirosa — the Shoes
Inspired by the playboy’s style: a Swiss label makes sustainable sneakers and shoes in Venetian workshops.
One of a Kind
The world’s best smoked salmon doesn’t come from Scandinavia but from Toggenburg: a visit to the Balik manufactory in Ebersol.
Drinks Anybody?
Four fine spirits for the festive season — from a 25-year-old Ardbeg to premium tequila and the Glenmorangie Grand Vintage 1997.
Fiercely Determined
At 33, Franck Pelux, chef at La Table du Lausanne Palace, already has an impressive career behind him — from Burgundy to Singapore to «Top Chef».
Who Bids Higher?
Auctions are seen as elitist and dusty — wrongly, says Andrea Bodmer of the auction house Bonhams. Behind the scenes of bidding.
Strong as a Tree
Ferdinand Hodler’s «Woodcutter» once adorned the 50-franc note — and exists in countless versions. The Kunstmuseum Luzern shows the Swiss success series.
Through the Eyes of a Woman
The Fondation Beyeler devotes a major retrospective to Georgia O’Keeffe — the icon of American modernism with an unmistakably female gaze.
World Class in the Old Schoolhouse
In the remotest hamlet of Lech, Max Natmessnig cooks at world-class level in a schoolhouse from 1780 — a 19-course menu at the Chef’s Table.
McLaren 720S
A 720 hp supercar on a supermarket run: what happens when you force a hardcore McLaren into everyday life.
More Than Five Stars
In the 100-soul village of Brail, Michelin-starred chef Dario Cadonau built Switzerland’s smallest five-star-superior hotel: a refuge of stone pine, with a tiny-house sauna, gourmet cuisine and two Corvettes for the mountain passes.
Showering as an Experience
From simply getting clean to a wellness experience: how Dornbracht’s Spa Modules – from the laminar jet to the “Horizontal Shower” – turn the daily shower into sensory relaxation.
Man’s World Is Back
The curated experience fair for men returns after a year’s break – now in ABB’s Hall 550 in Zurich Oerlikon, with over 100 brands, tastings and immersive worlds.
Fine Things for Him
Eight handpicked objects for the discerning man – from a humidor to a full-frame camera.
Fine Things for Her
Nine stylish gift ideas for her – from a scented candle to haute joaillerie.
Objects with Character
Seven design statements for home and away – from an outdoor kitchen to mouth-blown glass.
The Legend Lives On
At the start of the SL stood a man from New York; the latest chapter plays out in Affalterbach: the story of the Mercedes SL – from the 300 SL “gullwing” to the hand-built AMG SL 63.
The Future Arrives Quietly
Dieter Jermann, Brand Director of Audi Switzerland, on the e-tron GT as the new “original quattro”, the brand’s electric future – and why time is the greatest luxury for him.
Fire Up the Grill!
Enough of the same old cervelat: a culinary grilling journey across Switzerland – Luma dry-aged beef, Kuro pork, top-chef tips and grilled desserts.
Ambassador of Indulgence
Six restaurants, two Michelin stars, 19 Gault Millau points: top chef Philippe Chevrier on tradition, produce and consistency – a visit to the Domaine de Châteauvieux near Geneva.
On the Road to the Goal
From racing cyclist to entrepreneur: “Spartacus” Fabian Cancellara on new beginnings, authenticity and why only the first is the winner – the MEN 1/22 cover portrait.
Creativity Without Borders
Tina Turner, Prince Charles, Zaha Hadid: star landscape architect Enzo Enea on his tree museum, transplanting old trees and his dream of greening cities.
Small Procedure – Big Effect
Beauty is no longer a women’s affair: a visit to Zurich’s Gentlemen’s Clinic, the world’s first aesthetic lifestyle clinic just for men.
Luxury as a Legacy
Since 1755 the oldest watch manufacture still in operation: the story of Vacheron Constantin – from Jean-Marc Vacheron to the 222 and the record Reference 57260.
Big Shoes to Fill
Jürg Braunschweiler invented the famous On sole. With a second patent, his son Eric is building the Swiss shoe label GNL – everyday shoes with a Glide’n Lock sole and corn leather.
Object of Desire
Good-looking e-bikes? Former banker Peter Grünblatt built his dream bike: Velocipede Fogliaverde – retro looks, an energy-recovering mini battery and 250 a year.
Art Rewarded
Isabelle Guggenheim on the Baloise Art Prize, a 1,700-work collection and why an insurer has supported emerging artists at Art Basel since 1999.
A Nomad with a Camera
Award-winning Swiss photojournalist Dominic Nahr travels to the world’s crisis zones – so they aren’t forgotten. A conversation about focus, beauty amid horror and his Leica.
Fearless Optimist
With “Moving Focus”, the Kunstmuseum Luzern stages Switzerland’s first major David Hockney exhibition – including the 50-canvas monumental work “Bigger Trees Near Warter”.
A Ray of Light
One image, one moment: the Avenue of the Baobabs near Morondava in western Madagascar in the warm evening light.
Picked for You
Six finds for summer – from Reviderm sun protection and a Jo Malone scent to the wine of the year and Azado’s CHF 250,000 grill.
Four Pictures Worth a Closer Look
Four shots that genuinely reward a closer look – from Alinghi Red Bull Racing’s America’s Cup yacht to the Rockefeller Center Christmas tree.
The Best Podcasts
Power, true crime, gripping history: five podcast tips for long winter evenings and the commute.
Back with a Roar
At Monza, Peugeot returns to endurance racing with the 9X8 hypercar – in the footsteps of the 905 and 908, and on the road to Le Mans 2023.
Picked for You
Seven finds for winter – from the renovated Orient-Express to Zai’s marble skis, from the Valais surf wave to the Maserati Grecale and an all-white Breitling.
In Defence of the Hat
Cool like Bogart or naff like a kitsch ornament? With the Risa workshop in Hägglingen, Aargau, Julian Huber rescues an underrated style statement.
Once a Pioneer, Always a Pioneer
A 1970s hippie commune became the aromatherapy house Farfalla. Father and son Richard on unisex care, meditation – and a first product made for men.
The Office Apéro at a Glance
Markus Roesch’s satirical flowchart traces a company apéro – from «guess I have to go» to the next morning’s hangover.
Power Brewers
Sisters Lidia and Valeria de Petris brew Zurich’s freshest beer at «Bierwerk Züri» on the Europaallee – after stints in Antwerp and London.
Unheard Of!
Hans Graber on an unsettling threat: the hearing-aid ads that stalk him online – and what «hard of hearing» really means.
The Piano That Plays Itself
With Spirio and Spiriocast the Steinway grand plays itself – and even relays a Lang Lang concert into your living room in real time. Price: nearly 200,000 francs.
The One-Off
At 76, Udo Lindenberg isn’t thinking about retirement: the «Elasto-Man» on utopias, his comeback from alcohol crises – and his goal of reaching 126.
Four Dimensions
Driving the Alfa Romeo Tonale through South Tyrol to its namesake, the Passo del Tonale – a region of passes, wines and fine roads, in four dimensions.
The Timeless Hotel
A test of the Hôtel des Horlogers in Le Brassus: a four-star house by Bjarke Ingels built into the hillside, with no stairs and no clocks – in the watchmakers’ valley.
Karl «Charly» Kistler
The restless retirement of Karl «Charly» Kistler: the former Edelweiss chief pilot and CEO on 40 years in the air – and the plane he built himself in retirement.
A Second Look
Four pictures that reward a closer look – from Sebastian Magnani’s dining Batman to wakeboarders on the polar sea, from inventor Hedy Lamarr to the mountain gorilla of the Bwindi forest.
The Best Smartphone Games
From angry birds and baffling puzzles to flat-out Formula 1: five favourite smartphone games – F1 Mobile Racing, The Room, Monument Valley, Angry Birds Friends and Alto’s Odyssey.
Picked for You
Eight finds from the world of MEN – from Breitling’s tourbillon tribute to a bar in a wine barrel, from the new Bulgari hotel in Rome to the desert city of Neom in Saudi Arabia.
How Well Do You Really Know Yourself?
Markus Roesch’s ultimate Rorschach test: what do you see in the six inkblots? A tongue-in-cheek journey into your innermost self – with a surprisingly accurate verdict.
The Style Connoisseur
Tracksuit bottoms and baggy T-shirts? No way! Basel outfitter Dominik Bachmann of Kenner on made-to-measure, the tie as a dying breed – and the jacket as a timeless solution.
Action Man
Speed is his life, yet he sells time: how Vivian Stauffer went from passionate pilot and daredevil sportsman to CEO of the watch brand Hamilton.
Grande Pièce
Grilling season is open – but sausages are for amateurs. Jean-Pierre Ritler on the art of slow-grilling big cuts, with three recipes from Le Menu: picanha, flank steak and lamb pastrami.
The Knife of the Century
A knife for 90,000 francs? A theatrical declaration of love for Nesmuk’s knife of the century – 18 cm of Damascus steel in 640 layers, bog oak and diamonds. And its first victim: an onion.
We Still Rock You!
Done with Casio beats: in 2023 the ’80s revival means heavy metal. Iron Maiden, Mötley Crüe and Def Leppard hit the comeback trail, only Ozzy pulls out – and a new generation celebrates traditional heavy metal.
12 Under 30
Twelve Swiss talents under 30 we’ll be hearing a lot more about – from rapper Badnaiy and «lion whisperer» Dean Schneider to actress Luna Wedler and finance whizz-kid Richard Schäli.
Confessions of a Blogger
Shortly before turning 60, investment banker Norbert «Bru» Ambros quit his job to become a men’s lifestyle blogger. A conversation about style, Aston Martins at Silverstone – and why experiences count for more than possessions.
Glam: the Hotel Five in Zurich
How good is the glamorous Hotel Five in Zurich really? Claudia Salzmann tests Kabir Mulchandani’s 90-million build on the site of the old Atlantis – penthouse club, Dubai glamour and bass in bed.
Fredy Wiederkehr
In conversation with Foxtrail inventor Alfred «Fredy» Wiederkehr (68): from quarry boy and scout leader to the creator of the grown-up treasure hunt – and a winery host in Piedmont.
Four Striking Pictures
Four pictures that reward a closer look – from Sam Kerr’s cry of joy at the Women’s World Cup to Chad Ajamian’s infrared flood image and a 1992 Tour de Suisse photo, to Henry Kissinger turning 100.
The Best Christmas Albums
Five albums that simply must be heard at Christmas – from John Legend and Mahalia Jackson to Elvis Presley and Bing Crosby, and Phil Spector’s legendary «A Christmas Gift for You».
Mr Schweizer, How Does Comedy Work?
From sporting-goods salesman to secret star of Swiss comedy: Michael Schweizer, one of the voices of the «Comedymänner», on observation, incongruity and the limits of humour.
Like Heaven
Pro surfer Rudy Ghiara rides big waves as tall as six-storey buildings – and drives an electric Jeep Avenger. On passion, moments of terror and responsibility.
How’s Your Relationship Doing?
Markus Roesch’s tongue-in-cheek MEN test: which lines does your partner deliver on waking, in the car or before sleep? Count the stars and read your relationship barometer.
What You Don’t Need but Want
Eleven objects of desire: a Swiss espresso machine, Candela’s flying electric boat, the Breitling Burger, Taschen’s «Arnold» tome, a Roger Dubuis × Lamborghini watch and more.
What Does the Man Who Can’t Cook Cook?
Pasta for beginners: Jean-Pierre Ritler’s ABC of cooking pasta – plus two fridge-free recipes, spaghetti alla puttanesca and pasta con tonno.
The Restaurateur’s Son and His Workshop
In the Entlebuch, Jo Wiesner forges Damascus knives with his guests – three days of steel, fire and sparks in a shipping container. A report by Claudia Salzmann.
Mangiare, Motori, Modena
The cover story: an indulgent weekend around Modena – Lambrusco, aceto balsamico tradizionale, parmigiano and the Motor Valley, from Ferrari to Lamborghini. With winery, restaurant and shopping tips.
«We Live in Extremely Exciting Times!»
Audi Brand Director Dieter Jermann in conversation with Dörte and Carla Welti: e-mobility, recuperation, the 2026 Formula 1 entry, the 2033 combustion exit and three transformations at once.
Goldmund Reference II
The dream: Goldmund’s Reference II from Geneva, 250 kilos of high-tech in 25 examples, once 300,000 dollars – still the ultimate benchmark among analogue turntables.
Pearls for Him and Her
Pearls are the new highlight in jewellery – for men too. Jörg Gellner, Europe’s largest direct importer of cultured pearls, on their renaissance, sustainability and the world’s most expensive necklace.
Game Boys
Lego, model railways, drones and remote-control cars: why men so love to play – the urge to play, «flow», kidults and a Nietzsche quote. Plus four favourite men’s toys.
A Stylish Box Seat
Hotel test: an Asian night at the Mandarin Oriental Palace Lucerne – a 1906 Belle Époque house on the lake, Japanese omakase at the Minamo, a starred chef at the Colonnade and kimonos on the terrace.
Gian Gilli
In conversation with sports manager Gian Gilli (66): from cross-country national coach and Chef de Mission to alpine herdsman at 2,300 metres – on performance, recovery and the joy of the simple life.
Four Striking Pictures
Four pictures that reward a closer look – from a climber in Long Canyon to the colossal strength of a red ant, from Disney’s star factory around Olivia Rodrigo to Migros boss Mario Irminger in the crossfire of the press.
The Best Car Instagram Channels
Five picks from the editors: the best Instagram channels for car fans – from racing legend Walter Röhrl to Cyndie Allemann, young phenomenon Hypewhip, classic-car lovers and Jeremy Clarkson.
Quite a Circus
Behind the scenes at Circus Monti: how the Aargau family business has shaped poetic programmes with artists from around the world for 40 years – from Guido «Monti» Muntwyler’s boyhood dream to the third generation.
Horsepower for Hire
Former hotelier Benedikt Lüchinger rents out luxury cars in Oftringen with Edel & Stark – from Ferrari to Bentley – and is expanding to Munich and Dubai. A ride along in the supercar.
What We Love and Would Most Like to Own
Ten lifestyle finds from the editors: from a Galápagos expedition to the «Great Gatsby 2.5» cargo bike, Hugo Boss in Formula 1 and a Waldorf Astoria island, all the way to Parmigiani’s dragon.
Are You a Cinephile?
The big MEN test of your film knowledge: Markus Roesch has you match 22 legendary movie quotes to the right films – with a hidden solution word at the end.
Coq au Vin and the Trouble with «Original» Recipes
What does «original» really mean? Jean-Pierre Ritler investigates – plus the recipe for a coq au vin de Bourgogne with overnight-marinated rooster, braised onions and mushrooms.
The Torture Around the Neck
Karl Lüönd’s column on the curse and blessing of the necktie – from Louis XIV’s Croatian mercenaries to the liberating moment of taking off «the damned thing» at night.
The Art of Craftsmanship
Cover story: with their manufacture Onkai Heiwa, Eric Blum (ex-pro ice-hockey player) and Luca Meyer handcraft hats and leather goods. After a trip to Japan to bonsai master Kunio Kobayashi, they talk craft, recognition – and Mazda.
Car Parts from the Field
Innovation: Fribourg firm Bcomp replaces carbon fibre with flax – its ampliTex and powerRibs composites end up in motorsport (BMW M4 GT4, McLaren F1 seats for Lando Norris) and the Volvo EX30.
Understanding Porsche
At the wheel of the pink Porsche 718 Boxster Style Edition (colour: Sternrubin Neo), Ramon Egger probes the Porsche myth – from the 964 Carrera RS to the four-cylinder debate, to the conclusion: every Porsche that isn’t a 911 is a homage to the 911.
Coffee at the Jura Campus
Technology: at Jura’s innovation centre in Niederbuchsiten, 102 endurance test stations test coffee machines around the clock – CEO Emanuel Probst on climate labs, secret upper floors and why roses love coffee grounds.
Berkel Volano P15
The dream of the perfect cut: since 1898, Van Berkel has built the world’s most beautiful slicers. Our favourite is the Volano P15 with its flower flywheel – for CHF 12,450.
Luxury on the Riviera
Hotel test: two nights at the 155-year-old Grand Hôtel du Lac in Vevey on Lake Geneva – Pierre-Yves Rochon interiors, Charlie Chaplin’s bar, Guy Ravet’s 17-point restaurant and Riviera light included.
Bruno Eltschinger
60 minutes with Bruno Eltschinger (75): how the former Baur au Lac cashier and restaurateur became a TikTok star – «Bruno us de Schwiiz» on joie de vivre, travel and two thumbs up.
Andreas Starlay
60 minutes with Andreas Starlay: since retiring, the former Swiss Casinos IT manager has lived with no fixed address – in a Kabe Imperial caravan and Land Rover Defender, from the North Cape to Morocco, always on the move, always free.
Penthouse, Pasta and Pastels
Hotel test: two days at the stylishly refurbished boutique Hotel Volkshaus Basel by Herzog & de Meuron – penthouse terrace, Kevin Kirchmaier’s cosmopolitan brasserie and «sight swimming» in the Rhine. By Claudia Salzmann.
Snowciety!
Ski resorts: the world’s most exclusive for this winter – from Aspen and Gstaad to Courchevel and St. Moritz, to Lech Zürs and Whistler, with starred dining, celebrities and star ratings. By Benedikt Lachenmeier.
«I Sell Dreams, Not Investments»
Watches: Bucherer Global Director Odilo Lamprecht on the multi-billion business of Certified Pre-Owned watches – trust and image, the most expensive used watch at 650,000 francs and why he sells dreams rather than investments.
American Express Centurion Card
The dream: the American Express Centurion – titanium, three times heavier than a normal card and by invitation only – is the world’s most coveted credit card. From the black unicorn of the 80s to its 1999 comeback.
Please, Like Me!
Influencers show us their fridge and dispense life wisdom – why do we do this to ourselves? Benedikt Lachenmeier on «affective conditioning», the business of followers and five successful Swiss influencers.
Tips for the Routine-Minded
Beauty: Custódio Avó, Global Brand Director at Swiss line, shares no-nonsense skincare tips for real men – from sunscreen as the only moisturiser to the vitamin C booster and 300 masks a year. By Dörte Welti.
Wheels and Waves
Festival: in Biarritz every June, over 10,000 bikers and surfers gather for «Wheels and Waves» – Punk’s Peak, sand races, surf contests and Breitling celebrities. With an interview with surf legend Stephanie Gilmore.
«Observing Is the Finest Form of Thinking»
Design: Alfredo Häberli, Switzerland’s perhaps most famous product designer, on his book, mentoring the next generation, the car industry, Porsche and his carbon golf clubs. By Dörte Welti.
Two School Friends on a Mushroom Hunt
Meat: with a secret noble mould, Marco Tessaro and Lucas Oechslin make meat butter-tender. A visit to the online butchers of Luma Delikatessen – from the flatshare fridge to patented «lumifying».
A Well-Tended Emergency
Column: Karl Lüönd suffers a stroke with a mild outcome – and, between stroke unit and rehab clinic, gets to know the much-maligned Swiss healthcare system at its best.
The Best Wine Accessories
Wine: the ultimate Christmas gift ideas – from the Le Creuset active cooler to Coravin and Peugeot pumps, the Zalto glass and Audo’s «Wine Breather». By Raffaella Usai.
«I Don’t Often Do Nothing»
Cover story: Cristina Seeberger (30) was meant to become a doctor – instead she is a car mechatronics technician and runs the classic-car workshop «Auto Engiadina» in Zuoz with Claudio Enz. In 2023 the couple won the Rallye Monte-Carlo Historique.
What You Don’t Need but Want Anyway
Lifestyle round-up: 13 beautiful things, places and ideas for the discerning man – from Caminada’s santoku to the Hästens bed and Missoni in Sicily, to the Porsche Design Tower in Bangkok.
Excuse Me?
Markus Roesch gathers the best excuses for every situation – from coming home tipsy to running late and dodging the housework. The weirder, the more convincing.
The Classic
Golf: at the ButchersTable Classic on the Kyburg course, 168 participants in Roaring-Twenties outfits competed in 42 flights, a hickory contest and a tee shot from a ten-metre-high platform.
The Maker
Entrepreneur, artist and bon vivant: Rolf Styger built up Fressnapf Switzerland and the Williams ButchersTable – a conversation about staff culture, annual retreats with himself and why, when in doubt, you should always say yes.
The Coolest Swiss Apps
Five apps made in Switzerland that make us Swiss proud – from the global hit Farming Simulator to the peak-naming PeakFinder and the ETH-born emergency app Ueppa.
Four Moments
Four pictures that reward a closer look – a Bryde’s whale at its feast through the lens of «Ocean Photographer of the Year» Rafael Fernández Caballero, the joy of the Paris Paralympics, a man at the heart of the CERN accelerator and a tribute to Sophia Loren on her 90th birthday.
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True business crime, conversations without a time limit and history that entertains — five listening recommendations.